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Responsible for driving the product vision of 8 major e-commerce sites (across 4 countries) to achieve both short and long term business objectives.

• Managing the BizRate product by redefining the vision and creating/executing upon a respective roadmap.
- Responsible for multivariable tests for Shopzilla and BizRate, resulting in $32 million in projected annualized revenue.
- Assessing key performance metrics, usability analyses and industry trends in brainstorming and presenting business cases for product changes.
- Authoring business requirement, product requirement, navigation flow, and use case documents.
- Managing products cross-functionally from inception to post launch analysis, collaborating with R&D, Sales, Usability, SEO, Engineering and QA.

Founded, built and sold a mobile social network.

• Sold Mojungle to PeakPSI, a software solutions company, and ShoZu.com, a mobile media sharing company.
- Developed a fixed licensing strategy.
- Managed press communications (GigaOM, Mashable!, etc).

• Built and executed the product roadmap.
- Performed an industry analysis on the mobile space, identifying mobile media sharing as an unfulfilled consumer need.
- Conducted a technical analysis on mobile development environments, identifying the strengths and weakness of BREW, Symbian, J2ME, and SMS/MMS.
- Outlined product specifications for Mojungle’s Flash widget, back-end SMS/MMS parser and front-end web interface.
- Managed third party firm in creating a logo and a design schema.
- Established usability labs to gather feedback on product development decisions.

Founded and published an epicurean lifestyle magazine for Los Angeles.

• Responsible for all aspects of starting a business and running the day-to-day operations.
- Managed a 9-person team comprised of editors, photographers, designers, writers and account managers.
- Recruited an editorial executive from Condé Nast and a sales director from Los Angeles Magazine.

• Developed a product for an unmet consumer segment of the magazine industry.
- Identified the strengths and weaknesses of indirect competitors (Zagat, Gourmet, etc).
- Produced the editorial view, visual layouts and production specifications.

• Handled the publication’s business development and marketing needs.
- Increased circulation to 20k by establishing a distribution network consisting of over 500 newsstands, supermarkets and bookstore chains.
- Reduced printing costs 40% by traveling to China to find alternative printing solutions.

Developed profitability forecasting software for the CFO and Vice President of Twentieth Century FOX Television.

• Helped gather, document and interpret the business unit requirements for major participant backend deals and structures.